NEW YORK, March 26 — Hershey, Mondelez and other confection-makers are employing promotions and pitching more non-chocolate Easter treats like cookies ‘n’ cream bunnies at a...
Lawyers' group slams govt for using 3Rs to justify use of Sedition Act, reminds Pakatan of its previous stand
Chocolate makers set their plans for this Easter last year, and have said they will hike prices again to cover the cocoa crunch. The companies face additional pressure on their profit margins as their hedges protecting commodity costs expire later this year and next.But, the price hikes are coming at a delicate time as inflation-weary consumers are already pushing back.
Big box store Target and supermarket chain Kroger are also offering bigger discounts on Easter candy this year compared to last, according to the firm. At Target in New York in early March, Reese’s mini eggs unwrapped, another new product for this season, and bunnies were buy one, get one for 50 per cent.
Chocolate makers have already pushed through price increases, “So this Easter will be more expensive than last year, and there’s less consumer appetite to spend,” he said.“The category will see slower if any growth in the coming year,” he said.
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