Herschel Supply is taking the plunge into U.S. retailing. The Vancouver, Canada-based bag brand on Friday opened a 2,500-square-foot store at 138 Fifth Avenue in New York’s Flatiron District.
The Cormack brothers collaborated with their in-house design team and lead designer Rye Johnson on the design of the store, which will include a large LED screen highlighting the latest campaign imagery in the front, vibrantly colored walls and a mix of old and new materials, including reclaimed oak tables, glass-blown Bocci lights, vintage furniture and a tile-wrapped cash wrap and dressing rooms.
A portion of the store will be devoted to Herschel’s Artist in Residence program, a rotating exhibition of works from local artists that will be showcased on a large gallery wall and in a lounge area. Above the main floor, designed with a windowed wall looking down into the store, is a 1,200-square-foot space that will be used to host community events throughout the year.“Opening a store in New York City has been a goal of ours since we launched the brand.
“We’re thrilled to invite our community into the world of Herschel,” added Niko George, director of global retail. “Our goal for Flatiron, and for all Herschel stores, is to serve as more than just a backdrop for product. They will be true interactive spaces that will come to life through panels, events and giving back to the community. We want to bring the passion we have in Vancouver to New York.
The Flatiron store will offer one of the largest selections of Herschel products in the world, from its signature backpack collection and its travel pieces to everyday essentials such as wallets and headwear. The newly launched everyday basics apparel line, Herschel Supply Uniform, will also be available.
“We’ve always been good servicing people on the move,” Cormack said. “Whether that’s your first day of work or school or for a trip around the world. Backpacks are our backbone but we’ve diversified into duffels, hipsacks, festival
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