The short auspicious ceremony has become common practice for luxury brands in China, according to industry insiders.
The store’s interiors highlight locally sourced materials, with the floor, staircase and the marquetry of the jewelry and watches section covered in bamboo. A handwoven carpet is inspired by a local stone called “rain flower,” while display shelves for leather goods are decorated with woven wicker., the shop features the brand’s full range of products, including men’s and women’s ready-to-wear, perfume, beauty, fashion jewelry and home objects.
The Taoist priest, dressed in a yellow robe and a traditional headpiece, recited specific passages while holding burning incense, then kneeled before a table full of auspicious offerings to worship the god of wealth, according to images and videos posted on Chinese social media.
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