Here’s Why The Fisker Ocean EV Costs Less Than You Might Think
This approach was applied to the Ocean’s technology, which includes a huge 17.1-inch infotainment display that rotates between portrait and landscape orientation – the latter, called Hollywood Mode, for watching video content while parked at a charger. Fisker said: “Today you have a smartphone, then you go to your car and it doesn’t feel like the future. That’s what we are changing.
“I convinced the chairman of [iPhone assembly giant] Foxconn to help us develop the screen in 18 months, versus three years…It was a matter of bringing all the suppliers together and agreeing that if we followed the process, with super-quick decisions, we can develop a car in two-and-a-half years.” Next, there’s the cost-saving that comes from deciding on technology late in the development process.Fisker explains: “If I was to select a battery pack and cells three or four years ago, I wouldn’t have had the same range and I would have had higher pricing. So when someone asks, ‘how can you put the car at this price?’ it’s because we selected our technology last year, and every year technology gets cheaper.”, an Austrian company that also builds cars for other auto firms.
Of this partnership, Fisker says: “If we put up our own factory in the desert somewhere, what is the assurance? I think the Magna piece there gives people an assurance that they know Magna builds high-quality cars.” Fisker is really leaning into the lower price of the Ocean, concluding: “If I ask you to name me five great electric cars for £100,000 [$130,000], you can. But if I ask you to name five great electric cars for under £35,000, that’s more difficult. So we thought, let’s go into this segment [with an SUV] because that’s where the opportunity is.”
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