A report from Japanese investment house Nomura says that Apple is looking to reduce the specs and feature gap between its cheaper and more-expensive iPhone 15 models.
are both powered by the new 4nm A16 Bionic while the non-Pro units are packing last year's 5nm A15 Bionic SoCs. And of course, the iPhone 14 Pro series features a telephoto camera that the less-expensive units do not have.indicate that Apple got what it wanted. While the iPhone 13 Pro series made up 51% of iPhone 13 demand, the iPhone 14 Pro line is responsible for a whopping 64% of the demand for the iPhone 14 series.
Nomura analysts add that"Meanwhile, the upgrades for higher-end iPhone15 Pro and iPhone 15 Ultra are less significant to consumers (except for the periscope camera, 8GB DRAM, and haptics-feedback buttons." Apple's goal is to balance out the demand between the Pro and non-Pro models next year.Also, with the redesign expected for the iPhone 15 family, we'd expect Apple to use this opportunity to raise prices on its most important product.
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