Ten women share exactly how much time and money they spend on their hair care annually.
The narrative surrounding Black beauty, specifically hair, is changing as Black women embrace their curls, coils and kinks. Marketing research backs this shift, ashair relaxer sales fell 38% between 2012–2017. Conversely, the Black hair care market is growing each year and is valued at $2.5 billion.
But those who choose the natural hair route understand that it’s not as “natural” as you’d think ― there’s a lot of work, time and money involved in caring for natural hair.Black women spend nine times more on ethnic-targeted beauty and grooming products than the average for all consumers. While these studies break down some of the financial components of Black beauty, the numbers don’t account for the time and physical commitment Black women make each week on “wash day” — a day that’s committed to detangling, washing, conditioning and styling their hair in preparation for the week.
We spoke to 10 women of all different hair types: Type 2s are wavy, usually forming an S-pattern; 3s are curly, ranging from ringlets to springy spirals; 4s are coily, prone to shrinkage and ranging from small corkscrew-sized curls to a zigzag pattern that doesn’t always yield definition. Additionally, an A is a looser curl, C is a tight curl and B is somewhere in the middle. Here’s how much time and money they spend on their natural curls.
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