Here's How Advertising Turned Pie Into The Quintessential American Dish

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Here's How Advertising Turned Pie Into The Quintessential American Dish
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19 Sweet And Savory Pictures Of Pie For Your Pi Day Enjoyment

Left: A model poses with a lattice pie for an advertisement in 1966. Right: Six-year-old Richard Baranski caresses a full belly after being crowned Cranberry Pie Eating Champion, upon eating a 10-inch cranberry pie in 15 seconds flat. The contest was part of a 1948 national celebration of cranberries.— it’s a phrase synonymous with American identity, aligned with those red-blooded, patriotic symbols like baseball, backyard BBQs, and bald eagles.

The origins of the pie predate the United States by entire millennia with records of pie-like dishes enjoyed among Egyptian societies as far back as the Neolithic Period, around 6,000 BCE. Later, pies were a staple in medieval Europe that were often served as savory dishes filled with meats like magpie or turtle. When the Pilgrims made their journey to the New World in the early 1600s, they brought with them family recipes along with apple seeds and other ingredients from Europe.

As consumerism modernized into the early 20th century, pictures like these aligned baking products for pie making with American values as a mass-marketing strategy. Apple producers, baking suppliers, and other produce growers seized the opportunity to portray their products as vital to upholding American identity — and it worked. Advertisements quoted the fictional Betty Crocker: “If I were to create a coat of arms for our country, a pie would be its heraldic symbol.

“As American as apple pie” has since become more than just catchphrase. It’s become synonymous with the American dream in pursuit of happiness. But hey, chasing pie in the sky is always better than the alternative — “Let them eat cake.”Bettmann Archive / Getty ImagesCbs Photo Archive / Getty Images

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