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Hennessy , the world’s leading cognac house, and the National Basketball Association have teamed up again to celebrate the spirit of the sport. This year’s collaboration between Hennessy and the NBA , themed ‘Without Your Spirit, It’s Only A Game’, echoes values of both brands, resonating with lovers of b-ball and fine cognac.and Hennessy in a special pop-up space, which is opened to the public from 9 May to 19 May.
Guests can expect an array of engaging activities, exclusive merchandise, and opportunities to win exciting prizes and sample Hennessy’s exceptional range of handcrafted cocktails.“Here at Hennessy, we are committed to maximising our potential, mirroring the dedication of our esteemed partners at the NBA. Throughout our journey, Hennessy has championed visionaries, trendsetters, and creative minds globally, bridging our rich heritage with a progressive cultural outlook.
“We envision the Hennessy x NBA 2024 Pop-Up space as a cultural hub where Malaysian basketball enthusiasts, cognac aficionados, and art lovers can come together to share their passions. Through this collaboration, we aim to inspire and uplift individuals to pursue their passions with dedication and determination, just like the athletes who grace the NBA courts”, she further added.
By purchasing Hennessy products at participating outlets, you’ll be in the running to win the dynamic collection which features a variety of apparel items including varsity jackets , jerseys, caps, and more.Hennessy’s new designs encompass colour, structure, and materials, culminating in the dynamic and captivating Hennessy x NBA 2024 Limited Edition Series.The Hennessy V.S.O.
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