Hello Tomorrow’s techno-optimism hides something much darker

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Hello Tomorrow’s techno-optimism hides something much darker
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The Apple TV Plus series kicks off on February 17th.

. It includes very light spoilers for those episodes.

The story centers on Jack , a traveling salesman who leads a small team selling residential units for a lunar colony called Brightside. They go door to door, making big promises about life in space, before moving on to the next small town. Jack is particularly adept at this; in one of the show’s first scenes, he manages to sell a plot to a drunk, lonely stranger at a bar. The lifestyle fits most of the team just fine.

But their nomadic lifestyle comes to a surprise halt. The smooth-talking Jack, it turns out, has a few secrets of his own, including a 20-year-old son, Joey , who doesn’t even know he exists and doesn’t want to. A confluence of events leads the Brightside sales team to an extended stay in Joey’s hometown, where the sales are slim but Jack is able to find at least some small way back into his son’s life.’s world is a sham.

Things get pretty stressful. Jack’s world, both personal and professional, is built on a precarious house of cards. As he lies about his relationship with his son, his work life similarly starts to unravel. Soon enough, just meeting Joey isn’t enough for him, so he ends up offering his estranged son a job as a salesman. He puts his time, energy, and money into this new project, much to the confusion and annoyance of his co-workers.

He does this even as the rockets to Brightside — which, three episodes in, I’m not convinced actually exists outside of holographic sales videos — keep getting delayed, forcing customers to either wait for the next launch or demand a refund. (It’s reminiscent of

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