The South Africa Competition Commission has approved the acquisition of the wine and cider company Distell Group – the name behind Savana, Hunters and more.
The South Africa Competition Commission has approved Heineken’s proposed acquisition of the wine and cider company Distell Group, with conditions.
According to the commission, the move by Heineken could lead to them having a 65% market share in the country, making it the largest cider supplier in South Africa.For the transaction to have been approved, Heineken agreed to divest its cider brand Strongbow in South Africa and other countries subject to the South African Customers Union.
The Competition Commission further put in place six public interest commitments as conditions for approval – one being that the beer group invest R10 billion into the country over a five-year period.
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