PETALING JAYA: Heineken Malaysia Bhd’s earnings for the second quarter ended June 30, 2024 (Q2’24) remained steady despite consumer sentiments influen...
Heineken Malaysia Bhd’s earnings for the second quarter ended June 30, 2024 remained steady despite consumer sentiments influenced by the rising cost of living and ongoing macroeconomic uncertainties.
For the first half of FY24 , Heineken Malaysia’s revenue increased by 4% to RM1.35 billion from RM1.31 billion posted in H1’23. Net profit for the first six months of this year increased by 7% to RM213.6 million from RM200.4 million in the previous year, primarily due to effective implementation of strategic commercial initiatives such as the Chinese New Year campaign in the first quarter.
“In light of the volatile trading environment and ongoing macroeconomic concerns, we continue to remain cautious. We continue to invest behind our strategic brands and innovations in the first half of 2024 as Heineken initiated a series of activations to engage and connect with our consumers,” he said in a statement.
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