Hedge-fund investors watch social media accounts and online personas - Business Insider

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Hedge-fund investors watch social media accounts and online personas - Business Insider
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When big name hedge-fund managers like Cliff Asness feud with the Twitter masses, major investors notice. Here are the behaviors that could cost them billions.

But as social media has become ubiquitous over recent years and the pandemic now has forced everyone to stay at home and logged on at all hours, hedge-fund investors have added online activity to their due diligence checklist.

What will make Hamilton, who has thousands of Twitter followers herself, pause is when "they're out there being abusive to people online."Tiffany McGhee, the head of institutional client services at Momentum Advisors which creates portfolios for foundations and endowments, said on the same webinar that her firm has decided not to invest with a manager after seeing what they were saying online.

Executives, like many, have gotten in trouble for social media posts of course. Tesla CEO Elon Musk might be the poster boy for such issues after he was fined by the SEC for tweeting about securing funding to take his electronic car company private.

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