The festival founded by the 88rising record label has become an important showcase for Asian and Asian American musicians in many genres.
In addition to two full days of music, Head in the Clouds is bringing back theto curate a special selection of food booths representing some of the best independent Asian cuisine in Southern California.
Q: Talk about the role 88rising has had not only in your music but in championing Asian artists and Asian American artists to audiences.88rising has always been a very dream-like label to be on. When I was younger, just hearing all the content that they put out, I always thought it was unique and a cool way to showcase Asian artists. I’ve never really heard of, or even listened to, any Asian artists before 88rising.
Q: In recent years, Asian artists have increasingly found fans and acceptance around the world. What’s changed to make that happen?I think we’ve just slowly gotten bigger. We’re not there yet for sure. We’re still just scratching the surface when it comes to Asian music, well, not including K-pop. But now people are starting to gain more attention, and I think it’s just gonna go up from now. And the festivals do help. They’ve been doing very well for sure.
Q: You’ve talked about L.A. rappers like Tyler the Creator and Earl Sweatshirt being inspirations to you before. Have you been able to meet or collaborate with any Los Angeles artists yet?I definitely would want to collaborate with more artists out here. I don’t have connections with them as much, or I’m not like on a friendship level with a lot of artists out here. I had the chance to meet J.I.D., who is a great rapper.
It’s insane to see how I would have this opportunity so early on. So I definitely had a mindset where I just needed to try extra hard when it comes to the writing process and making sure it thematically fit with the movie, too. I was very happy to be a part of it.I’m working on a mixtape right now; it’s mainly focusing on experimenting with different genres like R&B and hip-hop a lot more.
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