Read TVMoJoe's latest Buffering column, on House of the Dragon's success:
Thronesseason seven within the next few weeks, too, since HBO typically keeps tallying viewership several weeks after a show’s finale in order to capture viewers who opt to binge full seasons.
➽ Nielsen’s linear ratings track with the cumulative multiplatform data reported by HBO. Same-day ratings for the 9 p.m. premiere telecasts ofwhich measure people who watch the premiere on cable the same night it airs — show episodes pulling in about 2 million viewers each week. That might not sound like a lot, but it’s double or triple what most HBO scripted series pull in these days on the linear platform and four or five times the linear premiere audience for some of its competitors.
➽ Nielsen also measures streaming viewership, although it uses minutes viewed instead of people. Even so, those metrics have been positive forwith the most recent episodes measured by Nielsen notching just over 1 billion weekly viewing minutes just on connected TVs. The series has regularly ranked in the company’s weekly top-five streaming titles, on par with binge releases from Netflix when you account for differences in run times.
And yet, as Bloys’s anxiety underscores, this outcome was not predestined. Sure, there was always going to be interest in the first spinoff from theuniverse, given how big the show had gotten by the end of its run. Getting former fans to sample the first episode or two of the new series was never expected to be an issue. Instead, the challenge was creating a series that a significant portion of that audience would accept as a worthy successor and keep watching every week.
Unlike some rival conglomerates that have chosen to make their linear assets streaming exclusives — think FX on Hulu or Paramount putting itsHouse of the Dragonis so iconic in the HBO library that I don’t think that would make sense,” he explains. And as it turns out, keepingon HBO’s linear cable networks as well as HBO Max ended up a key part of the show’s formula for success. For one thing, it’s added a significant number of viewers to the overall audience tally.
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