After years of getting nicked by upstart razor brand Harry’s, the maker of Schick shaving products is now buying the start-up.
After years of getting nicked by upstart razor brand Harry’s Inc., the maker of Schick shaving products is now paying up to join forces with it.
for $1 billion in 2016 and that prompted Procter & Gamble Co. to revamp pricing in its Gillette business. But the real significance of this moment may be the beacon of hope it provides for a whole class of digital-focused consumer brands that are hoping to prove their mettle and potential to investors.
As successful as these newcomers have been at grabbing market share from their more established rivals, this new retailing tribe has recently seemed to be getting stuck in a certain phase of the business life cycle. They regularly succeed at getting out of infancy. But then what? So we’ve largely been left with a bunch of maybes and almosts. There is chatter of a Casper IPO after a recent fundraising round valued it at $1.1 billion, and Bark, a pet products seller, has indulged IPO speculation. TechStyle Fashion Group, the company behind Fabletics, has reportedly explored a sale in recent years, as has Birchbox.
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