Continuing the longstanding relationship between Dior and the London-based retailer, this latest immersive popup will take over 44 windows and the store's Brompton Road facade.
The deal also calls for a multi-faceted experience across fashion, beauty and home décor on every floor of the store.
Promo for"The Fabulous World of Dior" holiday collaboration with London department store Harrods. Image credit: Dior, Harrodsexhibition has recreated in reduced proportions some of Dior’s most famous retail locations, such as La Colle Noire and 30 Montaigne. Also, visitors can revisit the places that marked the life of founder Christian Dior personally, not the least of which was Harrods itself.In a short promotional clip released to social media, a baker is shown recreating Harrods’ iconic and imposing exterior in gingerbread, set to the tune of Tchaicovsky’s “Dance of the Reed Flutes” fromThis tradition of gingerbread will be a major theme explored in the popup, evident in its décor and means of display.
These food items will be prepared by Harrods’ team of chefs and served in what is described on the brand’s website as “a fairytale setting.”
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