Hanifa's 3D Fashion Show Sets the Pace for the Future of the Runway

Designer Anifa Mvuemba's virtual debut makes the case for the end of the front row, forever.

Then, the coronavirus curveball happened. Where most independent brands would shudder in fear, Mvuemba saw an opportunity and worked round the clock to pull off a 3D fashion show that would later be dubbed “innovative,” “game-changing,” and “history-making” by viewers. But with great technology comes great responsibility—and technical difficulties. Five years of planning and seven months of execution were threatened with glitches within the first hour of Hanifa’s scheduled virtual runway debut.

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