NSTlifestyle Han solo: 'Star Wars' struggles at China box office
While “Star Wars” fans from around the world waited in line for days to catch “The Rise of Skywalker,” the sci-fi series has struggled to woo film-goers in the increasingly important Chinese market.
The 35-year-old Shanghai resident only became curious about the space saga by accident after stumbling across a pre-installed “Star Wars” video game on his first computer. “Its world is like a jigsaw-puzzle... which feels very magical to me, and inspires a desire to explore this universe,” he said. Since buying Star Wars studio Lucasfilm in 2012, Disney has stepped up efforts to gain fans in the world’s fastest-growing movie market.
The indifference could be explained by the fact that Chinese audiences were introduced to the series in 1999 with the prequel “Episode 1 - The Phantom Menace” – a disappointment to original fans and panned by critics. “Space opera isn’t really something Chinese people related to,” Fan said, adding while she likes the films, she didn’t know of any “hardcore” fans.“I would say a lot of fight scenes in Star Wars are similar,” he said.
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