Sales and streams for 'Hamilton' have soared after its Disney+ premiere, with 'You'll Be Back' seeing the biggest spike
Sales and streams for the soundtrack started to pick up the week leading up to the premiere, but really took off the week following. From June 26th through July 9th, sales forjumped 1,000 percent compared to the previous two weeks, while on-demand audio streams nearly quadrupled. “Alexander Hamilton,” which has long been the soundtrack’s most popular number, saw a 260 percent increase in streams to over 5.3 million streams over the past two weeks.
But it was “You’ll Be Back,” performed by Jonathan Groff, that saw the biggest growth after the show: From June 26th though July 9th, streams for the “You’ll Be Back” jumped nearly 400 percent, while song sales jumped nearly 4,000 percent to more than 5,700, more than any other song off the soundtrack.
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