Gucci Takes Toxic Masculinity to Task for Fall 2020

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Gucci Takes Toxic Masculinity to Task for Fall 2020
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Love to see it. gucci

would look like under then-new creative director Alessandro Michele. Famously put together in a matter of days, the collection shook the fashion landscape to its core, ushering in a new era of gender fluidity and romanticism for menswear.So for his Fall 2020 men's collection in Milan today, Michele boiled down his vision for Gucci to its essence.

A series of objects drove this point home, including a giant pendulum swaying in the middle of the set that represented a journey back in time. The clothes also relayed this message, such as jeans with grass stains that evoked child's play, knickerbockers, and pulled-up knee socks that conjured images of early 20th century school boys.

The childhood theme became quite prevalent before the first model even walked out. Invitations to the show were written with the apparent handwriting of a five-year-old, inviting guests to attend their 5th birthday party. "In a patriarchal society, masculine gender identity is often moulded by violently toxic stereotypes," read the show notes."A dominant, winning, oppressive masculinity model is imposed on babies at birth. Attitudes, languages and actions end up progressively conforming to a macho virility ideal that removes vulnerability and dependence.

"Toxic masculinity, in fact, nourishes abuse, violence and sexism," the show notes continued."And not only that. It condemns men themselves to conform to an imposed phallocratic virility in order to be socially accepted. In other words, toxic masculinity produces oppressors and victims at the same time."

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