Gucci unveiled an exhibition in Milan that celebrates seven decades of its signature horsebit loafer.
is curated by Alessio Ascari, creative director and curator of Spazio Maiocchi, and reimagines the tradition of the country club revisited with the spirit of artistic counterculture through specially commissioned, imaginative and striking works. Case in point: a surrealist table designed by American sculptor Pitterpatter is sure to draw a smile, as the table stands on several legs — depicted from the knees down, donning Gucci pants and various renditions of the loafer.
The “Bedroom Ensemble II” by Swiss artist Sylvie Fleury, which dates to 1998, is installed in a space that also features an arresting supersized image by American photographer Charlie Engman of a beautiful white horse. The bit shines as if it were a jewel on the horse’s hair.
British photographer and filmmaker Bolade Banjo traced the trajectory of the horsebit through historical imagery and contemporary footage in a film that is shown in a dark room punctuated by light sculptures created by South Korean designer Gyuhan Lee, reinterpreting the motif in the tradition ofThe event includes a durational performance by the Spanish artist and choreographer Candela Capitán, and a program of DJ sets by the Parisian electronic music label Ed Banger.
The spring collection, displayed in a space covered floor-to-ceiling in a collage wallpaper created by Australian image-maker Ed Davis, was edited down to 20 pieces, and fits with the installations.’s collection for the brand in September, Gucci’s design team reworked some of the label’s signature motifs, including the horsebit, but also the GG canvas and the GG web, and clearly further explored intriguing techniques and materials.
The team did not forget the accessories category. Large canvas totes featured the weave of the GG boucle in a 3D version or in a semitransparent glossy design and the horsebit loafer was presented in a new bolder, rubber-soled version.
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