Gucci 'Epilogue' Marks Both an End and a Beginning

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Gucci 'Epilogue' Marks Both an End and a Beginning
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Alessandro Michele cast members of his design team in the collection's lookbook.

Author:Tyler McCallPublish date:Jul 17, 2020Back in May of this year, Alessandro Michele announced that Gucci would be scaling back its fashion shows, bringing the total from five down to just two. "We need new oxygen to allow this complex system to be reborn," he told Vanessa Friedman of The New York Times.

"The clothes will be worn by those who created them," Michele explains in the show notes. "The designers with whom, every day, I share the daze of creation, will become the performers of a new story. They will seize the poetry they contributed to mould. They will stage what we passionately imagined. It’s a process of role reversal, once more."

Fans of the brand were also invited to follow along with the "Epilogue" campaign photoshoot happening at Rome's Palazzo Sacchetti, lensed by photographer Alec Soth.

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