.Gucci says seven fashion shows a year is so 2019 — and we couldn't agree more.
? Gucci's Alessandro Michele is one person leading that conversation and thinks the annual seven-season fashion show schedule is"worn out" — we couldn't agree more.'s virtual press conference on Sunday 24 May, creative director Alessandro Michele took to Instagram to elaborate on how the brand is embracing a more sustainable fashion show schedule.
"I will abandon the worn out rituals of seasonalities and show to regain a new cadence, closer to my expressive call," Michele muses in a poetic Instagram carousel captioned Diario."We will meet just twice a year, to share the chapters of a new story. Irregular, joyful and absolutely free chapters, which will be written blending rules and genres, feeding on new spaces, linguistic codes, and communication platforms. And beyond.
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