Gruyère Made in the U.S.? This Could Get Ugly.

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Gruyère Made in the U.S.? This Could Get Ugly.
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A U.S. court has ruled that gruyère cheese can come from anywhere, notes columnist Joe Queenan. But what does this mean for Brussels sprouts, Turkish taffy—and Philly cheesesteaks?

, the Swiss trade organization that represents producers of that rich, nutty cheese. But therecently came out with guns blazing when a federal court in Virginia ruled that the term “Gruyère” is generic and need not apply to a particular kind of Swiss cheese.

If American cheese makers want to call their cheeses Gruyère, said the ruling, U.S. courts won’t stop them. Even though, as the irateinsists, the cheeses have nothing to do with Switzerland and don’t taste like Gruyère.

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