Tijuana’s Grupo Firme boisterously made their way through Boyle Heights on Thursday ahead of their record-breaking Memorial Day weekend concert at SoFi Stadium atop an iconic red sightseeing bus.
As Latin music continues to grow stateside, Coachella will feature Grupo Firme, Natanael Cano and Banda MS, as well as Anitta, Karol G and Pabllo Vittar.The venue is expecting between 50,000 to 60,000 attendees Saturday, and tickets are still available.
“Grupo Firme is a reflection of our community. Their shows at SoFi Stadium represent our commitment to curating exceptional experiences that resonate with our diverse audiences,” said Adolfo Romero, the VP of programming and booking for SoFi Stadium, YouTube Theater and Hollywood Park. “Their passionate and electrifying performances embody an authentic connection with their fans and we wanted those lasting memories for fans to be at SoFi Stadium.
The group also broke the stadium’s attendance record for selling the most tickets by a Latin band or artist. Last year, their Enfiestados y Amanecidos tour sold more than 100,000 tickets at SoFi over two shows. They previously set the record in downtown L.A.’s Crypto.com Arena for the largest number of consecutive presentations by a Latino group in the history of the venue, which was formerly known as the Staples Center.
“It is something unique. Honestly even more because they told us they’ve never brought a band to the city’s installations,” Caz told7. “We got here with the band. It’s something nice for us. More than anything because people love us here.” Meanwhile, the Mexican rock band Maná is set to perform Saturday across the street at the Kia Forum in Inglewood.
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