Grimes rose to fame as a fiercely independent solo artist championed by the Internet—then she fell in love with Elon Musk. She speaks to V.F. about internet criticism, her new album, and the secret arrival of her second child, “Exa Dark Sideræl Musk.” 🔗:
a reference to the militaristic planet ruled in the recent movie by an enormous Stellan Skarsgård. Her father read Frank Herbert’s book to her when she was four. She loved it.
When she finally saw the movie, she realized to her astonishment that this story she’d adored since she was far too young for it, that she knew almost by heart, that inspired her first album—this story was now her story. Specifically Lady Jessica’s story. This goes by fast onscreen, but Jessica is not a wife but a concubine. Grimes saw herself in Jessica, and she saw X in Jessica’s son, Paul Atreides . Paul is more than a duke’s son. He’s a chosen one, tasked with becoming a great leader.
She needed to figure out a new way to be an artist, which meant figuring out a new way to make money being an artist. “I hate touring, and I hate selling merch,” she told her new manager, Daouda Leonard, during their first FaceTime call. He laughs at the memory. “If you know anything about being a manager in the music industry.…” At this point most managers would have hung up. Instead he said, “Cool, you’re going to tour in the metaverse and you’re gonna sell digital assets, digital goods. Okay.
They got to work creating an avatar of her body, dubbed WarNymph, and in February 2021 Grimes became among the first musicians to sell an NFT collection of digital artwork, some with accompanying music. Mac’s idea. She generated $6 million from that one drop—more than she’s ever made from any of her albums. They engineered a deepfake of her voice that she plans to release with other IP inside metaverse experiences and gaming platforms like The Sandbox, a sort of open-source creative experiment.
“We live in this society right now where people expect everyone to behave right, and talk right,” she begins. “You have these manifestations of genius, but then you want them to behave normally—but the reason they’re like that is because they’re so disconnected from correct behavior.” Humans are beautiful and toxic in equal supply, she says. “Like, we fuck up. We’re all gonna do bad things in our life. We’re all gonna do stupid things.
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