Expect to see pieces from BTS, Le Sserafim, Illit, Seventeen and more.
Outfits worn by the Korean pop group BTS for their Proof Door concept photo are primped at the K-pop Hybe Exhibit at the Grammy Museum in Los Angeles. The Grammy Museum will soon launch its first full-floor K-pop exhibit as part of its ongoing initiative to explore the music, culture, technology, fandom and business behind Korean pop music.
The artefacts in the 4,000-square-foot exhibit have never been displayed before in a museum, with the exception of a few BTS wardrobe and costume items. The pieces represent 78 K-pop stars, known as idols, and include outfits worn in well-known concept photos and music videos like BTS's Yet To Come , Seventeen's Maestro, TXT's Sugar Rush Ride and Le Sserafim's Easy.
Three books from Big Hit Entertainment founder Hitman Bang’s personal collection are included: Korean-language copies of Hermann Hesse’s Demian: The Story of Boyhood, which inspired BTS’ 2016 album, Wings; Erich Fromm’s The Art Of Loving, which informed their Love Yourself series; and Jung’s Map Of The Soul by Murray Stein, which led to their Map Of The Soul series. Big Hit Entertainment became Hybe in 2021.
“The goal from the beginning was to shine a light on the innovation of the company, like in the technology arena, in the music business beyond the world of K-pop,” Grammy Museum curator Kelsey Goelz says. There is also a permanent Mono To Immersive interactive, where Grammy performances are remixed to demonstrate the evolution of recording technology, says Sticka. This time around, they've incorporated BTS's 2022 Grammys performance of their hit Butter, which will allow attendees to watch the performance and experience what it would sound like to listen to it using 1920s technology and so on, up to the modern day.
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