Kota Kinabalu: Attendees at the recent “BE in Sabah” forum were urged to study South Korea’s Goyang City and its Gyeonggi Province for meaningful lessons as a leading region for MICE, combining industrial expertise with scenic beauty and cultural attractions.
Goyang is home to Kintex, South Korea’s largest exhibition venue spanning over 100,000 square metres, making it ideal for mega-events such as the 15,000-strong Usana Health Science conference in the past with its commitment to sustainable events is evident in making further subsidies available to events falling within the Environmental, Social, and Governance categories.
“Another key industry for Goyang is the drone industry. We have an aviation university here, which has a huge UAV training centre close by.“While these modern industry developments are underway, Goyang’s flower or horticulture industry remains huge. More than 10 per cent of South Korea’s flower industry is located here in Goyang.“Goyang has chosen to pursue the intellectual capital route and is establishing mega complexes for related businesses.
“I believe that a successful business events destination must engage its own community. International events that are hosted in the city must benefit the people living there.
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