Veo, Google's latest generative AI video model, is now available for businesses to integrate into their content creation processes. Initially unveiled in May, Veo generates 'high-quality' 1080p videos from text or image prompts in various cinematic styles, making it difficult to distinguish from real videos.
Veo, Google ’s latest generative AI video model, is now available for businesses to start incorporating into their content creation pipelines. After first being unveiled in May — three months after OpenAI demoed its competing Sora product — Veo has beaten it to market by launching in a private preview via Google ’s Vertex AI platform. Veo is capable of generating “high-quality” 1080p resolution videos in a range of different visual and cinematic styles from text or image-based prompts.
Users on Google’s allow list can also access new features like prompt-based photo editing, and the ability to “infuse your own brand, style, logo, subject or product features” into generated images. Google says Veo and Imagen 3 carry built-in safeguards to prevent them from generating harmful content or violating copyright protections — though we’ve found the latter wasn’t difficult to bypass.
GENERATIVE AI VIDEO CREATION GOOGLE VEVO BUSINESS CONTENT
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