Election and campaign ads will have to clearly state whether they use synthetic or AI-generated content in November.
While the Federal Election Commission hasn’t set rules on using AI in political campaign ads, in August it voted to seek public comments on whether toThe Google policy change also comes as Congress is working on comprehensive legislation to set guardrails on AI, and is meeting with leaders next week in the generative AI space, including Google CEO Sundar Pichai, which owns AI subsidiary DeepMind.
A disclosure wouldn’t be required if AI tools were used in editing techniques, like resizing or cropping, or in background edits that don’t create realistic interpretations of actual events. Political ads that don’t have disclosures will be blocked from running or later removed if they evaded initial detection, said a Google spokesperson, but advertisers can appeal, or resubmit their ads with disclosures.in regions outside the U.S. as well, including Europe, India and Brazil — which all have elections in 2024 as well.
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