Google’s new move is good for internet users, bad for advertisers | Malay Mail

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Google’s new move is good for internet users, bad for advertisers | Malay Mail
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KUALA LUMPUR, Jan 20 — Google has announced a plan to move away from third party cookies, with the initiative behind the move (Privacy Sandbox) set to take its place. The aim, according to Google, is to “make the web more private and secure” for users — while still supporting the...

BY NIC KER

The aim, according to Google, is to “make the web more private and secure” for users — while still supporting the businesses of publishers. These cookies contain login information, site settings, and other details, and third party cookies, in particular, consist of information that can be used for ad targeting — but have been subject to privacy concerns in recent times.

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