Google PH reinforces commitment to boosting MSMEs with the Digital Export Enablement Programme

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Google PH reinforces commitment to boosting MSMEs with the Digital Export Enablement Programme
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Digital Export Enablement Programme Local micro, small, and medium enterprises (MSMEs) will get the opportunity to modernize and perform

Local micro, small, and medium enterprises will get the opportunity to modernize and perform better with the launch of the Digital Export Enablement Programme , a training program that upskills entrepreneurs on how to maximize Google tools for their businesses.

Google Philippines partnered with the Department of Trade Industry, International Trade Centre , and the International Chamber of Commerce to make DEEP happen. In the free two-day workshop, participating entrepreneurs learned how to properly use Google’sBy combining the resources and expertise of all three organizations, DEEP aims to facilitate a unique cross-border entrepreneurial journey for small businesses from Southeast Asia.

“MSMEs are the beating heart of the economy. They make up nearly 99% of all businesses and their digitization promises great benefits for the country’s digital future and equitable growth,” said Bernadette Nacario, Google Philippines Country Director. “Together with our partners from across sectors, Google is committed to helping small business owners succeed by equipping them with the right digital tools and opportunities such as the DEEP program.

“The Department of Trade and Industry is proud to support and participate in the Digital Export Enablement Programme program. In addition to training opportunities, this initiative will raise awareness of the free digital tools available to MSMEs to help them grow their business,” said Jean Pacheco, DTI Assistant Secretary and Digital Philippines and Ecommerce Lead. “We look forward to working closely with Google and other stakeholders to help more MSMEs succeed.

DEEP is the latest in a long line of Google’s initiatives to help Filipino MSMEs through training and digital tools. Examples of these digital tools include the aforementioned

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