Google mulls licensing deals with news media

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Google mulls licensing deals with news media
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Tech giant says it is seeking new ways to help publishers. FMTNews Google

SAN FRANCISCO: Google is in discussions on deals to pay media organisations for content, a move aimed at blunting criticism that it unfairly profits from copyrighted news, according to people familiar with the talks.

A licensing deal would likely be welcomed by news organisations that contend Google derives profits from ads alongside their news articles, including “snippets” in search results.“We want to help people find quality journalism – it’s important to informed democracy and helps support a sustainable news industry,” Google vice president of news Richard Gingras said in a statement.

The California tech giant has remained steadfast about not paying for news article links displayed in search results and is not changing that position, people familiar with the matter told AFP. Facebook, which has been hit with similar criticism, last year launched a dedicated “news tab” with professionally-produced content – a move by the social network to promote journalism and shed its reputation as a platform for misinformation.

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