Google Maps is imposing restrictions on business pages believed to be using or soliciting fake reviews, and will warn users when fake reviews have been deleted.
Google Maps is reeling in business pages engaging in fake reviews, and highlighting such activity to its users. Google will now impose restrictions against business profiles that violate the search giant’s Fake Engagement policy, such as temporarily removing reviews, blocking new reviews or ratings, and displaying a warning message on profiles that have had fake reviews deleted.
Google’s prohibited and restricted content policy says that contributions to Maps “should reflect a genuine experience at a place or business.” Business pages are not permitted to display content that doesn’t “accurately represent the location or product in question,” or has been incentivized by giving reviewers payment, discounts, or freebies.
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