The tool, called SynthID, is trained to detect the embedded watermarks even after the original image has been edited.
, Google Cloud’s generative AI platform. For now, it only works with Imagen, Google’s DALL-E 2-like text-to-image generator, but the company is considering bringing similar technology to other generative AI models available on the web. from the DeepMind team, SynthID works by embedding a “digital watermark directly into the pixels of an image, making it imperceptible to the human eye, but detectable for identification.
The researchers claim that traditional watermarks—like logos applied over the top of a stock photo—aren’t suitable for AI-generated images because if they’re small, they can be edited out with very little effort, and if they’re big and obvious, they “present aesthetic challenges for creative or commercial purposes.” in the past, the DeepMind researchers claim that simple manipulations like resizing the image can be enough to remove them.
As a further guardrail, SynthID has three confidence levels. If it detects the watermark, you can be fairly confident Imagen was used to create the image. Similarly, if it doesn’t detect the watermark and the image doesn’t look like it’s been edited beyond belief, it’s unlikely the image was created by Imagen. However, if it possibly detects the watermark then it will throw a warning to treat it with caution.
The DeepMind team aim for SynthID to be part of a “broad suite of approaches” for identifying artificially generated digital content. While it should be accurate and effective, things like metadata, digital signatures, and simple visual inspections are still going to be part of identifying these types of images.
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