Google will require emailers who send more than 5,000 messages per day to Gmail users to offer a one-click unsubscribe button in their messages.
Gmail may not deliver messages from senders whose messages are frequently marked as spam and fall under a "clear spam rate threshold" of 0.3% of messages sent.The company said it will require emailers who send more than 5,000 messages per day to Gmail users to offer a one-click unsubscribe button in their messages.
Alphabet-owned Google says it may not deliver messages from senders whose emails are frequently marked as spam and fall under a "clear spam rate threshold" of 0.3% of messages sent, as measured by Google's The moves highlight the ongoing fight between big tech companies and spammers who use open systems such as email to send fraudulent messages and annoy users. For years, machine learning techniques have been used to fight spam, but it remains a back-and-forth battle as spammers
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