Last year, Google tested the idea in Europe by airing short advertisement-length videos explaining how misinformation can trick the brain. 'Prebunking' primes a person's critical thinking skills to make them more resistant to false claims.
the largest test of the theory so far with a prebunking video campaign in Poland, the Czech Republic and Slovakia. The videos dissected different techniques seen in false claims about Ukrainian refugees. Many of those claims relied on alarming and unfounded stories about refugees committing crimes or taking jobs away from residents.
"This is a good news story in what has essentially been a bad news business when it comes to misinformation," said Alex Mahadevan, director of MediaWise, a media literacy initiative of the Poynter Institute that has incorporated prebunking into its own programs in countries including Brazil, Spain, France and the U.S.
Google will announce its new German campaign Monday ahead of next week's Munich Security Conference. The timing of the announcement, coming before that annual gathering of international security officials, reflects heightened concerns about the impact of misinformation among both tech companies and government officials.
They include a 2021 program in the U.S. that offered media literacy training about COVID-19 to Black, Latino and Asian American communities. Participants who took the training were later tested and found to be far more resistant to misleading COVID-19 claims.
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