Google Engineers Joked About How Incognito Mode Isn't Very Incognito

'We need to stop calling it Incognito and stop using a Spy Guy icon.'

. "We are limited in how strongly we can market Incognito because it's not truly private, thus requiring really fuzzy, hedging language that is almost more damaging."The email, along with plenty of others communications, were revealed in court documents from the pending trial. Many of them show that Google's engineering grunts thought the company's outward disposition on Incognito mode was suspect and misleading.

Sharing a study that demonstrated users misunderstood Incognito mode's limited privacy, one Chrome engineer wrote in a 2018 group chat to colleagues that "we need to stop calling it Incognito and stop using a Spy Guy icon," referring to Incognito mode's dorky icon that depicts the silhouette of a cartoon spy wearing sunglasses and a fedora.Guy Incognito"Regardless of the name," the employee continued, "the Incognito icon should have always been [Guy Incognito]...

Google, in its defense, argues that it makes it clear to users that Incognito mode isn't fully private, and that its users have already consented to have their data tracked by the company. The trial doesn't have a date set yet, but it could potentially unveil what kind of data Google keeps in store from Incognito. It'll be fascinating to watch play out.

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