Google CEO sought to keep Incognito mode issues out of spotlight, lawsuit alleges

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Google CEO sought to keep Incognito mode issues out of spotlight, lawsuit alleges
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Google Chief Executive Sundar Pichai in 2019 was warned that describing the company's Incognito browsing mode as 'private' was problematic, yet it stayed the course because he did not want the feature 'under the spotlight,' according to a new court filing.

that Google unlawfully tracked their internet use when they were browsing Incognito in its Chrome browser. Google has said it makes clear that Incognito only stops data from being saved to a user's device and is fighting the lawsuit.

The attorneys, citing Google documents, said Pichai "was informed in 2019 as part of a project driven by Twohill that Incognito should not be referred to as 'private' because that ran 'the risk of exacerbating known misconceptions about protections Incognito mode provides.'" Castañeda said teams "routinely discuss ways to improve the privacy controls built into our services." Google's attorneys said they would oppose efforts to depose Pichai and Twohill.

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