The Gokongwei group has expanded its partnership with the Aboitiz-led UnionBank by launching a new payment tool, introducing a credit card product which is seen increasing the reach of its retail loyalty program Go Rewards. | AldenMonzonINQ /PDI
The rewards can be redeemed in any of the more than 20 Go Reward partner brands which include, among others, Cebu Pacific, Robinsons Retail stores and Caltex.“What we know about the Filipino shopper is that they enjoy shopping but that they also enjoy value-oriented shopping,” Deng said during the launch event, highlighting the driving force behind this collaboration.
“You can see the inflation looks good. It’s coming down. And that’s an early indicator of interest rates,” Kadian told reporters on the sidelines of the event. The UnionBank executive said further that there is more room for growth, saying that less than 7 million of the more than 100 million Filipinos have credit cards today.
He said that they are also looking at more collaboration with Go Rewards in the future, adding that they are exploring other areas of cooperation when it comes to payment options for customers. INQSubscribe to our daily newsletter
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