With Hollywood’s content pipe plugged by strikes, the world’s TV broadcasters look further afield for the next big thing.
As more than 11,000 television program buyers and sellers head home from Mipcom — the annual market where TV content is bought and sold — striking American actors will mark the 100th day of industrial action which has essentially put a plug in Hollywood’s content pipe.
As for the strike itself? All eyes were on Paramount Global president Bob Bakish for clues during his packed keynote. “I’ve said publicly that the strike is accretive to our cash in 2023; that is true, and it’s true for the industry writ large,” Bakish said. “We’re playing the hand we were dealt. We didn’t want to be in a strike. We would very much like this strike to be over, so everyone can get back to work.
“Given the buzz from the stands, what said on stage and the sheer volume of content deals done, it is clear that third-party sales and distribution are back,” Mipcom director Lucy Smith said.In plain terms, Mipcom shrinks the global television business to the size of the Royal Easter Show.
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