See every look from GmbH's spring 2021 menswear collection:
In lieu of a film of their fashion show, this season GmbH used the official Paris digital platform—andRunway—to post a video of someone else’s. This was in the form of a short film entitled “Season of Migration to the North” by artist Lars Laumann. It begins in Khartoum in 2010 and follows the narrated journals of Eddie Esmail as he plans to stage a fashion show.
Over an Zoom from Berlin, the designers Benjamin Alexander Huseby and Serhat Isik explained the reasons for handing their platform over to Laumann’s take on Esmail’s story. Number one was that its exposure of the tangled web of prejudices, both racial and sexuality-based, that immigrants often experience bears close creative kinship to the position of GmbH and its two designers, whose family backgrounds include Norway, Pakistan, Turkey and Germany.
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