According to Gmail creator Paul Buchheit, ChatGPT could destroy Google and its business model within the next two years.
that ChatGPT could be “a year or two away” from putting Google out of business.
“AI will eliminate the Search Engine Result Page, which is where they make most of their money,” Buchheit wrote. “Even if they catch up on AI, they can’t fully deploy it without destroying the most valuable part of their business!”The way I imagine this happening is that the URL/Search bar of the browser gets replaced with AI that autocompletes my thought/question as I type it while also providing the best answer .
As such, even if Google launches its very own ChatGPT alternative in the near future, it would be pushing people away from its most important source of revenue. It’s hard to imagine that SERPs will become obsolete any time soon. How often do you search for reviews of a new movie, show, or game and click on multiple links to see a variety of opinions? Or scroll through product listings to find the option that best suits your needs? That said, most of us rarely click past the first page of search results as it is.
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