For the third straight year, media giant GMA Network continues to have the highest trust score among news brands in the Philippines, data from the 2023 Digital News Report (DNR) revealed. Know more:
FOR the third straight year, media giant GMA Network continues to have the highest trust score among news brands in the Philippines, data from the 2023 Digital News Report revealed.
The country’s leading broadcast firm even surpassed its previous record, tallying a 74 percent brand trust rating this year from its 70 percent rating in 2022 in the said research released by the Reuters Institute for the Study of Journalism. GMA also scored the highest reach in the country both for online and offline categories. Online, the network dominated the audience share with GMA News Online scoring the highest weekly reach at 48 percent.
The recent trust score further strengthens GMA Integrated News’ position as the “News Authority ng Filipino,” having evolved into a dynamic multi-platform news organization with the integration of GMA News Manila, GMA Regional TV, GMA News Online, and Super Radyo DZBB in the span of six months. GMA remains the largest local network with 101 TV stations and 21 radio stations across the archipelago to date.
The Digital News Report 2023 was commissioned by the Reuters Institute for the Study of Journalism to understand how news is being consumed in a range of countries. The research was conducted by YouGov using an online questionnaire at the end of January/beginning of February this year.
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