The tight new vehicle supply will continue to crunch as the semiconductor shortage continues into 2024, GM CEO Mary Barra forecasts.
. During the segment, one of the reporters asked Barra about supply chain challenges the automaker is facing. Barra pointed to the semiconductor shortage as the main culprit and predicted that it will continue to be a problem."I frankly think it's something that's gonna last into next year; maybe a little beyond," said Barra.
Barra went on to explain that the pandemic caused various parts shortages as it moved across the globe and that GM is"working through" it. To avoid the same problem with GM's EVs Barra said that"as much as possible," the automaker"sourced all the raw materials either in the U.S., in North America, or with allies."
Earlier in the segment Barra was asked by Gayle King if GM's recent push to produce more EVs was motivated by Elon Musk's Tesla and Barra was quick to point out the GM EV1 which was released back in 1997. Barra said the EV1 was"a little ahead of its time," althoughShe also referred to the Chevy Bolt EV and EUV which Barra says hit a sales record last month.
The 2024 Chevrolet Equinox EV is slated for a $30,000 starting MSRP, but if Barra is right about the semiconductor shortage possibly lasting into 2024, will the Equinox EV really manage to keep to that price tag once it hits dealers next year? We'll see.
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