Giorgio Armani’s Autobiography is a a Quiet Luxury Manifesto
—isn’t a conventional autobiography so much as it is a deeply personal philosophical treatise by the man who basically invented what we today call quiet luxury. For nearly five decades, the legendary Italian designer—who revolutionized fashion in the 1970s by introducing soft, unstructured suiting for women and men—has been an evangelist for timeless silhouettes, high-quality craftsmanship, and neutral tones.
Now that manner of dressing has become classic, or rather ‘classic Armani.’ To achieve this, the public’s approval has been crucial: I mean a real public, made up of ordinary men and women.”“I have never loved creativity for its its own sake, that explosion of imagination that results in creations that have nothing wearable about them. For me, even the highest flight of fancy has to make sense. It has to be translatable into clothing or an accessory that a woman or a man will be able to wear.
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