Ginebra San Miguel Inc. (GSMI), the maker of Ginebra San Miguel, announced it has lined up various activities nationwide on the run up to its 190 years to celebrate a milestone next year amid record breaking sales. ManilaBulletin
GSMI Marketing and Sales Manager Allan Mercado made the announcement at the 2023 National Sales Convention held at the Manila Hotel recently to kick off the countdown to its flagship brand's 190 years in an event attended by stakeholders, partners, and supporters.
The liquor unit of San Miguel food and Beverage Inc. reported a nine percent improvement in net income to a record P4.5 billion last year on the back of higher sales. Strong brand equity, relevant campaigns, and a continuous push to expand distribution coverage in new markets enabled GSMI to sustain its volume ascent and remain the market leader in the hard liquor category.
To this day, Mercado said that Ginebra San Miguel continues its legacy of excellence and is enjoyed by Filipinos from all walks of life and in more than ten countries. Its gin line has been a consistent Gold Quality Label awardee of the Monde Selection International Quality Institute. Ginumanfest 2023 kicked off last January at Pozzurubio, Pangasinan, with performances from the national band, Siakol, and social media star, Ms. Gin-Bilog. Just recently, the tour made its stop at Alaminos, Pangasinan and Calapan, Mindoro, bringing in Silent Sanctuary, among others. In the next two months, the Ginumanfest concert tour continues at Cauayan, Isabela , San Jose, Occidental Mindoro.
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