The two Italian companies joined forces on a capsule collection including customizable accessories for weekend getaways.
The My Style Bags capsule collection created with Portofino Dry Gin.Just dropped at My Style Bags stores as well as both brands’ e-commerce, each item in the line can be customizable with embroidered initials, words and numbers upon request.
The service is the signature feature of the Milan-based accessories brand, which was established in 2007 by Lorenza and Giuseppe Bellora along with Stefano Donadel Campbell with the goal to launch an affordable label prioritizing one’s personal message over a brand logo. Embroideries in different colors and font styles can be applied on all products, which come in different textures encompassing canvas, suede, linen, wool and nylon.
My Style Bags has 22 doors among directly operated stores, franchising units and shops-in-shop globally. Most recently, My Style Bags opened an outpost in Venice,, followed last month by a pop-up store at Le Bon Marché in Paris, which is slated to run through June 20. Next up, the company is planning to unveil a store in Capri, launch a shop-in-shop in Dubai and open a second unit in Madrid, as well as hosting trunk shows in New York and the Hamptons.
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