Two new digital billboards could crop up along Highway 101.
Gilroy may soon allow two digital billboards to pop up along Highway 101 — a move some residents, environmentalists and astronomers aren’t too happy about.
In a Feb. 10 letter to the council, Conrotto said denying the appeal would have a “significant impact on my property and the local business community and jeopardizes job growth and millions of dollars in revenue for all local businesses.” Around 80 local businesses signed a petition in support of the digital billboards.Connie Rogers, who has been living in Gilroy for more than five decades, said digital billboards belong in more urbanized areas.
Ahead of last month’s planning commission meeting, the city received 60 comments about the billboards, with 55 of them opposing the digital signs. Light pollution can dysregulate some birds and nocturnal animals, disrupt humans’ circadian rhythms and increase the risk of other health problems, such as diabetes and breast cancer, according to the International Dark-Sky Association.
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