Melissa Houston is the author of Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business, and the founder of She Means Profit. Melissa is a Certified Professional Accountant (CPA) and a Business Finance Strategist, where she helps successful business owners increase their profit margins so they can put more cash in their pocket and increase their net worth. Melissa's passion is helping business women overcome the finance issues and earn more profit in their business and personal lives. Melissa has over 20 years of business experience with large and small corporations, government, and not-for-profit industries while specializing in Internal Controls, corporate accounting, budgets, financial reporting, corporate & personal tax, audit, and SR&ED. She is the proud mother to two kind and beautiful teenagers and wife to her husband Jamie.
These past few years have pushed many businesses to the brink of collapse, due to various reasons. With shaky economic times, companies across various industries have had to pivot their operations and navigate unprecedented challenges. As a result, many businesses require financing to stay afloat and continue operating.For business owners, receiving funding can mean the difference between stagnation and growth.
Running a business can be unpredictable, with ups and downs that can affect cash flow. That's why it's crucial for business owners to have access to multiple funding options. Traditional bank loans can be great for established businesses, but they often require extensive paperwork and collateral, and can be difficult for a small business to get.
Building a business from the ground up takes grit, creativity, and a willingness to take risks. Even with a solid plan in place, there are always unforeseen challenges that can arise. That's why having a cash infusion can be a lifesaver for entrepreneurs. It can provide the breathing room needed to weather unexpected market changes or help fund growth opportunities that can take the business to the next level.
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